Comments on: Highlights of SES “Advanced Paid Search Techniques” Session http://cpcsearch.com/blog/2009/08/ses-advanced-paid-search-techniques-session/ Notes from the cutting-edge of search engine marketing Mon, 14 May 2012 22:58:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Alan Mitchell http://cpcsearch.com/blog/2009/08/ses-advanced-paid-search-techniques-session/comment-page-1/#comment-11 Alan Mitchell Sat, 15 Aug 2009 05:30:20 +0000 http://cpcsearch.com/blog/?p=46#comment-11 Great post, thanks for highlighting some of the important points from the paid search session. I completely agree with the 11:06 point - that an account can often have too many long-tails.Search marketers definitely need to find a balance between having enough long-tail keywords and being able to manage them effectively, but in my opinion this generally comes down to experience, knowing what is likely to be searches and what is a waste of time. Also agree with the 'start simple' point. Starting with only a hundred or so highly relevant ad groups then expanding once search query data has been collected, is a much better approach that trying to start with thousands of keywords for every possible search under the sun. Great post, thanks for highlighting some of the important points from the paid search session.

I completely agree with the 11:06 point – that an account can often have too many long-tails.Search marketers definitely need to find a balance between having enough long-tail keywords and being able to manage them effectively, but in my opinion this generally comes down to experience, knowing what is likely to be searches and what is a waste of time.

Also agree with the ‘start simple’ point. Starting with only a hundred or so highly relevant ad groups then expanding once search query data has been collected, is a much better approach that trying to start with thousands of keywords for every possible search under the sun.

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