Paid Search – Process Over Planning

September 29, 2009

Great article written by George Mitchie at SearchEngineLand.com about paid search being more about process than planning.  It’s worth reading – here is the starting paragraph:
Many times we’re asked to present a plan for the next 30 – 60 – 90 days of a paid search program. This makes a great deal of sense when [...]

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PPC Case Study: JumpStart

September 21, 2009

JumpStart is an award-winning adventure-based 3D virtual world that is fun for kids yet also teaches math, reading, and critical thinking skills so kids get a real jump start in life. JumpStart was the 2008 winner for the National Parenting Seal of Approval and its nationally-recognized software is sold in Wal-Mart and other [...]

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PPC Case Study: FastSpring

September 1, 2009

Read the PPC case study of our SEM client, FastSpring.

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