New Google AdWords Search Funnel Reports

March 24, 2010

Check out the new Google AdWords Search Funnels reporting.

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Filed under:
AdWords, Paid Search Tips, SEM by terry

PPC Ad Optimization & Statistical Significance

March 17, 2010

This is a good article by Bradd Libby at The Search Agency in Los Angeles. I hear good things about TSA, and this article is another positive indicator that these guys know what they are doing.
Click here to read: (PPC Ad) Statistical Significance: Not Just for Geeks Anymore on SearchEngineLand.

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Filed under:
AdWords, Paid Search Tips, SEM by terry

e-Commerce Paid Search Case Study

March 5, 2010

Our client is a leader in consumer software for Mac computers. Our client’s flagship product is an all-in-one utility suite that helps speed up your Mac by addressing universal binaries, logs rotation, cleaning out unneeded languages, application un-installation, caches, and other issues that unnecessarily take up extra disk space and slow down users’ systems. Users [...]

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Filed under:
AdWords, Case Studies, Consumer software PPC, SEM, e-Commerce SEM by terry