Comments on: e-Commerce Paid Search Case Study http://cpcsearch.com/blog/2010/03/e-commerce-paid-search-case-study/ Notes from the cutting-edge of search engine marketing Mon, 14 May 2012 22:58:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: terry http://cpcsearch.com/blog/2010/03/e-commerce-paid-search-case-study/comment-page-1/#comment-58 terry Sat, 06 Mar 2010 16:04:21 +0000 http://cpcsearch.com/blog/?p=127#comment-58 Hey Mike, I think the Content network has gotten bigger in the last 8 months or so, and Google is also beta-testing additional ways to target users within the content network - but the main reason I think Content is working well for the client in the case study is that the product is as much an impulse buy as it is something that folks search for. I think that is the big issue here. I do think we are spending more money on Content relative to Search than we were 8-12 months ago as an agency - sometimes it works really well, sometimes not. Interestingly, we've found for 1 client that not only does content work well to acquire user registrations, but it actually converts to paid customer on the back end even better than search. Go figure! Hey Mike, I think the Content network has gotten bigger in the last 8 months or so, and Google is also beta-testing additional ways to target users within the content network – but the main reason I think Content is working well for the client in the case study is that the product is as much an impulse buy as it is something that folks search for. I think that is the big issue here.

I do think we are spending more money on Content relative to Search than we were 8-12 months ago as an agency – sometimes it works really well, sometimes not. Interestingly, we’ve found for 1 client that not only does content work well to acquire user registrations, but it actually converts to paid customer on the back end even better than search. Go figure!

]]> By: Mike D http://cpcsearch.com/blog/2010/03/e-commerce-paid-search-case-study/comment-page-1/#comment-56 Mike D Sat, 06 Mar 2010 02:43:51 +0000 http://cpcsearch.com/blog/?p=127#comment-56 Great case study Terry! Congrats. I was intrigued that you wrote a lot about the content/display side. I thought you were of the opinion there's usually not a lot of oppty there and efforts usually better spent on optimizing the paid search side of the house. Has something changed with Google's offering, or something else new happening in the market? Great case study Terry! Congrats. I was intrigued that you wrote a lot about the content/display side. I thought you were of the opinion there’s usually not a lot of oppty there and efforts usually better spent on optimizing the paid search side of the house. Has something changed with Google’s offering, or something else new happening in the market?

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