This week the Google AdWords Team improved how Quality Score (QS) is displayed in the interface. It is important to note there will not be changes to the way QS is calculated. In any case, now is probably a good time to take a look at your accounts to see how your scorecards look. One of [...]
For several years now, AdWords has offered dayparting, a feature that was once all the rage (as tends to be the case for any new functionality in PPC). Even MSN AdCenter has offered dayparting for some time now, which shows just how old this news is. But while dayparting may be old news, it’s still [...]
In case you missed it, we wrote a guest blog post on Trada’s blog: http://www.trada.com/blog/advanced-adwords-tools/. We all love feeling as though we’ve dodged a bullet, right? In this post we provide some practical tips and real-life examples for using AdWords tools without them using you. The AdWords Search Funnel Top Paths report: we especially enjoy the [...]
While certainly not the most exciting things to sit down and create, AdWords Alerts can save you from making big PPC mistakes, such as: Hitting your budget and losing out on available impressions Missing CPA targets Not realizing an account has been paused or is no longer getting traffic Failing to install a conversion tag [...]
We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad [...]
Earlier this week, we noticed a new feature in Google AdWords. It might seem relatively minor (if you even caught it all), but not only does it save us time it also happens to be a product feature we requested a while back. Needless to say, we’re pretty stoked about this cool little addition. In [...]
About a month ago, Microsoft’s GM for adCenter, David Pann, said, “I have a motto — adCenter needs to enable advertisers to do in 15 minutes what they do on Google in 45 minutes.” We stumbled upon one of those improvements and thought we’d share it with you. In adCenter Desktop, when you have a [...]
Part 2 in our series of suggestions for an improved Google AdWords user interface: show a row for aggregate totals on the Segments / Time View. As indicated in our screenshot below the interface should include a row for aggregate totals at the top of the page (e.g. so you can see the by-week, by-ad group or by-campaign data, [...]
Part 1 in our suggestions for an improved Google AdWords user interface: show totals on the dimensions tab! We have actually spoken to the AdWords product folks at Google about this and thought we would share it with you, too. We honestly cannot figure out why Google omitted this feature. Can you?