As an SEM agency we have a team at Google that supports us. They are cheerful and oftentimes helpful, but when it comes to any kind of PPC analysis, their suggestions are less than useful. Here are excerpts of our feedback on their latest advice relating to one of our clients (to be unnamed). While [...]
I just submitted a rather hastily-written pitch for SMX East, the session title of which is ‘Search Engine Marketing for CMOs’. Here is the pitch! SEM has grown very fast in terms of click spend and sophistication for several years running. The Google AdWords interface (both web and AE) continues to get more jam-packed with [...]
Check out the new Google AdWords Search Funnels reporting.
This is a good article by Bradd Libby at The Search Agency in Los Angeles. I hear good things about TSA, and this article is another positive indicator that these guys know what they are doing. Click here to read: (PPC Ad) Statistical Significance: Not Just for Geeks Anymore on SearchEngineLand.
Our client is a leader in consumer software for Mac computers. Our client’s flagship product is an all-in-one utility suite that helps speed up your Mac by addressing universal binaries, logs rotation, cleaning out unneeded languages, application un-installation, caches, and other issues that unnecessarily take up extra disk space and slow down users’ systems. Users [...]
Our client, a public company, is a leader in software and information solutions that empower physicians and other healthcare providers to deliver best-in-class patient safety, clinical outcomes and financial results. Hundreds of thousands of physicians as well as hundreds of hospitals use this client’s platforms to help manage clinical and business operations. The client has [...]
I was part of a panel at Salesforce.com’s Dreamforce conference in San Francisco in late November. Here is video of the session. Enjoy!
GotBody is an authorized distributor for well-known brands like Power Bar, Gu, Clif, 5-Hour Energy and a plethora of additional manufacturers of energy, health, and wellness products. GotBody sells hundreds if not thousands of sku’s which can make managing a paid search program difficult and time-consuming. Very simply, GotBody tasked CPC Search with increasing revenue [...]
JumpStart is an award-winning adventure-based 3D virtual world that is fun for kids yet also teaches math, reading, and critical thinking skills so kids get a real jump start in life. JumpStart was the 2008 winner for the National Parenting Seal of Approval and its nationally-recognized software is sold in Wal-Mart and other large retailers. [...]