We have enjoyed putting BoostCTR to work on ad copy refreshes recently. After all, writing copy is an art, so why not let expert copywriters take a shot? If you advertise on Google AdWords but struggle to find fresh text ads for your business, BoostCTR may be just the ticket. This got us thinking about other [...]
While certainly not the most exciting things to sit down and create, AdWords Alerts can save you from making big PPC mistakes, such as: Hitting your budget and losing out on available impressions Missing CPA targets Not realizing an account has been paused or is no longer getting traffic Failing to install a conversion tag [...]
Just a week after their public launch, Asana quickly became the hot new thing at our agency. We had been searching for a simple solution to manage client emails, and so far Asana has delivered that and more. What Asana Does A project management tool with emphasis on task tracking, Asana allows us to create multiple [...]
Earlier this week, we noticed a new feature in Google AdWords. It might seem relatively minor (if you even caught it all), but not only does it save us time it also happens to be a product feature we requested a while back. Needless to say, we’re pretty stoked about this cool little addition. In [...]
As an SEM agency we have a team at Google that supports us. They are cheerful and oftentimes helpful, but when it comes to any kind of PPC analysis, their suggestions are less than useful. Here are excerpts of our feedback on their latest advice relating to one of our clients (to be unnamed). While [...]
I just submitted a rather hastily-written pitch for SMX East, the session title of which is ‘Search Engine Marketing for CMOs’. Here is the pitch! SEM has grown very fast in terms of click spend and sophistication for several years running. The Google AdWords interface (both web and AE) continues to get more jam-packed with [...]
Check out the new Google AdWords Search Funnels reporting.
This is a good article by Bradd Libby at The Search Agency in Los Angeles. I hear good things about TSA, and this article is another positive indicator that these guys know what they are doing. Click here to read: (PPC Ad) Statistical Significance: Not Just for Geeks Anymore on SearchEngineLand.
Our client is a leader in consumer software for Mac computers. Our client’s flagship product is an all-in-one utility suite that helps speed up your Mac by addressing universal binaries, logs rotation, cleaning out unneeded languages, application un-installation, caches, and other issues that unnecessarily take up extra disk space and slow down users’ systems. Users [...]