CPC Search Blog

Check out the new Google AdWords Search Funnels reporting.

This is a good article by Bradd Libby at The Search Agency in Los Angeles. I hear good things about TSA, and this article is another positive indicator that these guys know what they are doing.
Click here to read: (PPC Ad) Statistical Significance: Not Just for Geeks Anymore on SearchEngineLand.

I was part of a panel at Salesforce.com’s Dreamforce conference in San Francisco in late November. Here is video of the session. Enjoy!

I went to SES but I missed the “Advanced Paid Search Techniques” session. Fortunately, Keri Morgret of Strike Models was kind enough to live blog the session – she took great notes. Some of the points I thought deserved to be highlighted.

Download and use AdWords Editor (AE) for: bid optimization; ad creation and optimization; creating new campaigns; adding kw’s in bulk to multiple campaigns and ad groups; modifying destination URLs for conversion tracking, and much more. Download AdWords Editor here.