We talk about ad position quite a bit with our clients. Since it is somewhat misunderstood, we thought we would remind you what ad position does and does not do for your advertising. Does ad position affect click-through rates (CTR)? Yes. Does ad position affect your campaign’s cost? Yes. Do ads in the top ad [...]
As an SEM agency we have a team at Google that supports us. They are cheerful and oftentimes helpful, but when it comes to any kind of PPC analysis, their suggestions are less than useful. Here are excerpts of our feedback on their latest advice relating to one of our clients (to be unnamed). While [...]
I just submitted a rather hastily-written pitch for SMX East, the session title of which is ‘Search Engine Marketing for CMOs’. Here is the pitch! SEM has grown very fast in terms of click spend and sophistication for several years running. The Google AdWords interface (both web and AE) continues to get more jam-packed with [...]
Check out the new Google AdWords Search Funnels reporting.
This is a good article by Bradd Libby at The Search Agency in Los Angeles. I hear good things about TSA, and this article is another positive indicator that these guys know what they are doing. Click here to read: (PPC Ad) Statistical Significance: Not Just for Geeks Anymore on SearchEngineLand.
I was part of a panel at Salesforce.com’s Dreamforce conference in San Francisco in late November. Here is video of the session. Enjoy!
I went to SES but I missed the “Advanced Paid Search Techniques” session. Fortunately, Keri Morgret of Strike Models was kind enough to live blog the session – she took great notes. Some of the points I thought deserved to be highlighted.
Download and use AdWords Editor (AE) for: bid optimization; ad creation and optimization; creating new campaigns; adding kw’s in bulk to multiple campaigns and ad groups; modifying destination URLs for conversion tracking, and much more. Download AdWords Editor here.