http://cpcsearch.com/blog Notes from the cutting-edge of search engine marketing Wed, 24 Mar 2010 21:41:58 +0000 http://backend.userland.com/rss092 en Google is rolling out new AdWords Search Funnel reports over the next several weeks which will report on click-assisted and impression-assisted conversions on paid search keywords (no search query or organic keyword data). I suspect that for many advertisers this will not lead to much actionable information; but for some, ... http://cpcsearch.com/blog/2010/03/new-google-adwords-conversion-funnel-reports/ This is a good article by Bradd Libby at The Search Agency in Los Angeles. I hear good things about TSA, and this article is another positive indicator that these guys know what they are doing. Click here to read: (PPC Ad) Statistical Significance: Not Just for Geeks Anymore on SearchEngineLand. http://cpcsearch.com/blog/2010/03/ppc-ad-optimization-statistical-significance/ Our client is a leader in consumer software for Mac computers. Our client's flagship product is an all-in-one utility suite that helps speed up your Mac by addressing universal binaries, logs rotation, cleaning out unneeded languages, application un-installation, caches, and other issues that unnecessarily take up extra disk space and ... http://cpcsearch.com/blog/2010/03/e-commerce-paid-search-case-study/ Our client, a public company, is a leader in software and information solutions that empower physicians and other healthcare providers to deliver best-in-class patient safety, clinical outcomes and financial results. Hundreds of thousands of physicians as well as hundreds of hospitals use this client's platforms to help manage clinical and ... http://cpcsearch.com/blog/2010/02/enterprise-medical-software-sem-case-study/ I was part of a panel at Salesforce.com's Dreamforce conference in San Francisco in late November. Here is video of the session. Enjoy! http://cpcsearch.com/blog/2009/12/dreamforce-panel-sem-junkies-video/ GotBody is an authorized distributor for well-known brands like Power Bar, Gu, Clif, 5-Hour Energy and a plethora of additional manufacturers of energy, health, and wellness products. GotBody sells hundreds if not thousands of sku's which can make managing a paid search program difficult and time-consuming.  Very simply, GotBody tasked ... http://cpcsearch.com/blog/2009/11/ppc-case-study-gotbody/ Great article written by George Mitchie at SearchEngineLand.com about paid search being more about process than planning.  It's worth reading - here is the starting paragraph: Many times we’re asked to present a plan for the next 30 – 60 – 90 days of a paid search program. This makes a ... http://cpcsearch.com/blog/2009/09/paid-search-process-over-planning/ JumpStart is an award-winning adventure-based 3D virtual world that is fun for kids yet also teaches math, reading, and critical thinking skills so kids get a real jump start in life. JumpStart was the 2008 winner for the National Parenting Seal of Approval and its nationally-recognized software is ... http://cpcsearch.com/blog/2009/09/ppc-case-study-jumpstart/ FastSpring® is an outsourced e-commerce provider for vendors selling digital goods. FastSpring® provides a comprehensive e-commerce payment processing, merchandising, and fulfillment solution, enabling its merchant customers to sell digital products online using Visa®, Mastercard®, American Express®, Discover®, JCB, PayPal™, check or money order. Think Digital River, but with more ... http://cpcsearch.com/blog/2009/09/ppc-case-study-fastspring/ As many SEM pros know, Google AdWords Editor is a fantastic tool for managing Google paid search accounts. The Google AdWords user interface folks visited our offices a few months back to see how we use AE and how the software might be improved. Here was the pre-meeting 'wish list' ... http://cpcsearch.com/blog/2009/08/google-adwords-editor-feature-wish-list/